Dr. Bhuvaneswari G. has been serving at the School of Management Studies –Sathyabama Institute of Science and Technology since 2003.Her doctoral thesis is on Customer Relationship Management in Corporate Hospitals. She teaches Strategic Marketing and Entrepreneurship in the MBA program. She has published papers in national peer- reviewed journals and presented papers at national and international conferences.
Achievements
- Received a WIPRO Fellowship from IIM Bangalore for Strategy and Sustainable Business.
Research
- Customer Relationship Management
- Strategic Management
- Entrepreneurship
- Services Marketing
Communication
Dean - Management Studies,
Sathyabama Institute of Science and Technology (Deemed to be University,)
Jeppiaar Nagar, Rajiv Gandhi Salai,
Chennai - 600 119. Tamilnadu, INDIA.
E-mail: dean.managementstudies[at]sathyabama.ac.in